United Nations data indicates that by 2025, 1.8 billion people worldwide will face absolute water scarcity. Water conservation is no longer merely an environmental practice but a high-return household asset investment strategy.

 The global rural sewage treatment rate stands at 70% in developed countries and <30% in developing nations. Future trends will prioritize balancing ecological benefits with economic viability, with the global rural sewage treatment market projected to reach 200 billion yuan by 2035. By 2030, smart control system coverage is projected to reach 75%, resource recovery rates to exceed 50%, and carbon emission intensity to decrease by 40%.

In rural areas, villas, suburbs, homestays, and tourist attractions across different countries—whether relatively concentrated or dispersed—daily activities generate substantial domestic wastewater. This wastewater is often neglected and discharged indiscriminately. Due to limited local government investment, the high initial costs of planning and constructing traditional sewage networks and treatment plants, coupled with excessive long-term operational expenses, many regions face severe practical challenges in achieving comprehensive sewage collection and effective treatment.

We recognize that sewage issues not only undermine water environment improvement but also directly impact human hygiene, health, and well-being. In light of this, Plop Environment is committed to becoming the world’s leading provider of household water treatment solutions. As a pioneer with 15 years of deep expertise in environmental water treatment, we embrace the vision “Clean Water, Global Home.” We strive to address critical challenges facing global households: the scarcity of drinking water and the environmental degradation caused by uncontrolled discharge of domestic wastewater, which threatens public health and safety. We are dedicated to enabling millions of families to enjoy a better water life, driving innovation to ignite a global transformation! We join hands with global partners to safeguard the future of our planet and human health.

In traditional rural household wastewater treatment, widespread challenges exist across three dimensions:

-Design: Insufficient top-level planning, incomplete source collection, unclear process selection, ambiguous operational methods;

-Operations: Incomplete fee structures, unclear responsibility allocation, ambiguous assessment methods, lagging information infrastructure;

-Product dimension: inconsistent definitions of “quality,” insufficient cross-disciplinary technology, weak consumer awareness, and shallow industry implementation. These three dimensions encompass twelve major industry pain points.

We call upon governments to:

1. Accelerate the transition from traditional centralized treatment to “plant-network integration,” achieving unified asset digital transformation from design to construction to operation!
2. Actively demonstrate effective and stable household resource utilization models, transitioning from the traditional “government procurement safety net” to exploring a “home appliance retail subsidy” model!
3. Actively guide the exploration of courtyard-style industrial economies centered on “households,” providing critical support for building livable, workable, and beautiful rural communities!
4. Actively guide the industry to break through the traditional “public utility” nature of water treatment equipment, transitioning to a “consumer-oriented” product value upgrade focused on usage and human-centered design!

Our recommendations to the industry:

Equipment design must prioritize [durability] as the fundamental principle

Operations must adhere to [cost-saving] as the sustainability principle

Planning must balance [priority takeover, small-scale centralized systems, and household integration] as the site-specific principle

Units must uphold the four unifications [unified planning, unified design, unified construction, unified operation] as operational guidelines

For the operational model, we recommend scientific division of labor around the three core tasks of “design, construction, and operation,” encouraging professionals to excel in their respective fields.

1. System projects prioritize source collection and scientific design.
2. For small-scale centralized pipelines, adopt a multi-party coordination approach involving “material control by the client + simultaneous local township/village involvement + supervision units” to resolve key practical challenges such as implementation difficulties, coordination hurdles, and slow progress.
3. Equipment and operations should utilize district/county-level bundled centralized procurement.
4. Centralized operations should incorporate local fiscal expenditure budgets with quantifiable performance metrics using a percentage-based evaluation system
5. Water quality discharge standards must align with local regulations, avoiding one-size-fits-all approaches
6. Process selection should reasonably prioritize “biochemical + ecological” solutions
7. Third-party district/county operational services can extend to 5-10+ years, fostering long-term corporate commitment
8. In broader regions, actively pilot household units, transitioning from the traditional “government procurement safety net” to exploring a “home appliance retail subsidy” model.
9. The industry must accelerate the shift from traditional water treatment equipment with “public utility” attributes to “consumer-oriented” products emphasizing user experience and human-centered design—such as incorporating human-machine interaction and health prevention features—to achieve value transformation and upgrading!