At 2:00 PM on September 30, 2025, Suzhou Plop Environmental Technology Co., Ltd. successfully held the global launch of the Plop Phantom™ Intelligent Home Water Treatment System at the shores of Yinshan Lake in Suzhou, China, marking the official launch.
Plop Environmental’s technological innovations are redefining the global standard for household water treatment. Collaborating with global partners, it has ushered in a new era of water treatment for tens of millions of households, leading the transformation and upgrade of the household water treatment industry from non-standard engineering products to high-end home appliances. 25 industry-related media platforms provided comprehensive coverage of the event, garnering widespread public attention.
Plop Environmental’s initial preparations attracted widespread attention. The launch of the Phantom was met with enthusiastic messages from industry veterans, teachers, colleagues, partners, and students. These messages of blessing and hope provided strong encouragement and a clear vision for Plop Environmental’s global home water treatment business.
The Plop Phantom™ Intelligent Home Water Treatment System has been appraised by Academician Hou Lian’an of the Rocket Force Logistics Science and Technology Research Institute, Researcher Wen Yong of the Guangzhou South China Environmental Protection Research Institute of the Ministry of Ecology and Environment, Researcher Zhu Changxiong of the Institute of Natural Resources of the Chinese Academy of Agricultural Sciences, Professor Deng Shubo of Tsinghua University, Professor Zhang Shicheng of Fudan University, Professor Gao Hongjie of the Chinese Research Institute of Environmental Sciences, Deputy Director Ni Qingwei of the Water Quality Management Center of the South-to-North Water Diversion Project (East Route) of the Ministry of Water Resources, Professor Li Jun of Beijing University of Technology, and Professor Liu Xin of Nanjing Forestry University. The expert review concluded that the technology has reached an internationally leading level.
At the beginning of the press conference, Mr. He Haizhou, Executive Director of Plop Environment, focused on his long-term thinking and practice in the field of household water treatment. Starting from the three questions of “why do it, for whom do it, and how to do it”, he talked about his emotional journey with Phantom. Combining the latest Plop practices in the industry, he released 12 pain points of the global household water treatment industry and 9 initiatives for sustainable development, which resonated widely with the audience and received enthusiastic responses on the spot.
The product launch was hosted by Mr. Wang Kai, Partner of Plop Environmental, using advanced livestreaming technology combining virtual and real-world technology to provide a comprehensive overview of the Plop Phantom™. The product lineup, with a daily treatment capacity of 0.3 to 1.5 tons, combines the triple intelligent functions of sewage purification, courtyard entertainment, and health protection. It features zero electricity consumption, low-carbon solar energy storage, zero above-ground pipe network installation, and zero-exceeding water quality, enabling scenario-specific adaptive capabilities. The product also boasts 22 advanced key technical features, including highly efficient energy management that withstands extreme cold and offers extremely low carbon emissions. The Plop Qianlima™ multimodal water purification and health prediction algorithms, industrialized design, silent operation, a return on investment of approximately three years, human-computer interaction, and plug-and-play operation. The product offers a diverse range of user experiences, making the Plop Phantom™ a perfect example of a wonderful water life for families. Numerous product features are designed to meet real user needs, completely resolving key challenges that have long plagued industrial products. The user experience value of the new product has skyrocketed. The Plop Phantom™ Intelligent Home Water Treatment System achieves “breakthrough technological innovation integration, revolutionary cost reduction and efficiency improvement, and global partner ecosystem connectivity,” leading the industry’s transformation from government-led public services to consumer appliances, fostering a new “people-garden-water” paradigm. Available in three series: Water-Saving Edition, Entertainment Edition, and Health Edition, the Plop Phantom™ meets the water treatment needs of dispersed residential environments, including villas, rural areas, B&Bs, scenic spots, campsites, and cabins, across different regions of the world.
Plop Phantom™ Water-saving Edition: Deeply integrating “wastewater treatment” and “resource reuse”, the treated high-quality recycled water can be directly used for courtyard irrigation, landscape water replenishment and toilet flushing, etc., bringing you more benefits.
Plop Phantom™ Entertainment Edition: maximizes the “courtyard space” and “emotional value”, and is equipped with music, screen, ambient lighting and other functions to make you happier.
Plop Phantom™ Health Edition: It perfectly integrates “visual algorithm” and “health prevention”, quietly accompanies every family member in the courtyard, and regularly provides you with exclusive family health prediction reports on key hidden health and safety needs such as daily life gait, emotional perception, emergency treatment for sudden falls, and safety protection, making you happier.
The entire system comes standard with the Plop Qianlima® Smart System, a multimodal management platform for home water purification and health. It connects to home water treatment equipment in real time, providing users with personalized data services. Leveraging the internet and cloud platforms, it enables remote after-sales operations and management worldwide, allowing users to adjust parameters and perform related operations on their home water treatment equipment regardless of their location. This system provides a comprehensive, intelligent water health management solution for families in different regions of the world.
During the press conference, Mr. He Haizhou, Executive Director of Plop Environment, launched a global partner recruitment campaign, detailing the Plop Phantom™ from three perspectives: user value, customer value, and government performance, and three ecosystems: supply chain ecosystem, industry ecosystem, and cross-industry ecosystem.
This time, the market guidance price of Plop Phantom™ and Plop regional agency mechanism were released, and the A-round equity financing plan of Suzhou Plop Environmental Technology Co., Ltd. was launched.
Simultaneously, activities such as the signing of the strategic consultant contract for Plop Environment, the unveiling of scientific research workstations, industry-university-research projects, and the signing of global partner agency contracts were held.
At the end of the event, invited guests held two themed discussions: a “four-way perspective” from government, industry, academia, and research, and a “partner’s global market analysis.” From these diverse perspectives, they fully interpreted the social and industrial value of the Plop Phantom™ and its global partnership opportunities.
The guest discussions at this press conference focused on two themes: a four-way evaluation and a global outlook.
Topic 1: Four-way Evaluation. Invited guests provided in-depth insights and interpretations of the PLop Phantom™ from various perspectives, encompassing industry research, policy implementation, planning and design, and marketing. Topics of the discussion included:
What specific, leading value does the Plop Phantom™ bring to the future development of the environmental industry?
Dr. Fu Tao, E20 Environmental Platform:
Warm congratulations on the successful launch of this new product! What we witnessed today is not only the birth of a new product, but also the beginning of a new industry trajectory. The traditional wastewater industry is a large-scale project, accustomed to relying on pipeline networks and pursuing a “big and comprehensive” approach. This product, however, bravely embarks on a new path of “productization”—it simplifies complex systems, integrating them into one, making decentralized, high-quality water treatment simple and feasible. This is a disruptive breakthrough, providing a brand-new solution for our journey toward a fully modernized future by 2049. We wish this groundbreaking product a significant role in the future and a successful path forward!
What specific practical issues does the Plop Phantom™ address in the implementation of current government policies promoting rural revitalization and beautiful villages?
Professor Cong Jinian, Secretary-General of the ERA Ecological Industry Alliance at Zhejiang University:
Mr. Hai Zhou is a thoughtful environmental entrepreneur. From a demand-side perspective, consider northwestern regions like Ningxia. While desert ecosystems are fragile, the booming popularity of “space capsule” homestays and other unique experiences has created an urgent need for sewage treatment. Given the region’s high cost of water compared to oil, the government is actively seeking solutions and promising to vigorously promote this product if it proves viable. This product not only precisely addresses user pain points but also complies with local environmental policies, providing a new path for many northwestern businesses facing transformation. The market potential is clear and the prospects are promising. We sincerely hope this product will be successfully promoted and flourish nationwide.
What practical value does the Plop Phantom™ offer in traditional rural sewage municipal design?
Director Li Chunguang of the Shanghai Municipal Engineering Design and Research Institute:
Based on nearly two decades of industry experience, I believe this new product precisely meets the national imperative for building beautiful villages. Traditional centralized sewage treatment systems face challenges such as high pipe network costs and difficult operations and maintenance. This product, through its appliance-based and product-based approach, achieves breakthrough innovation. Its advantages include: effectively solving sewage problems in decentralized settings like rural areas and scenic spots; complying with policies such as the Toilet Revolution, offering a broad market opportunity; and possessing global expansion potential, meeting decentralized treatment needs in the Middle East and Southeast Asia.
We recommend pooling capital, technology, and other resources to jointly promote product launch and seize opportunities in both domestic and international markets.
What is the practical commercial value of Plop Phantom™ for building a full industry chain ecosystem and a global partnership model?
Associate Professor Chu Rongwei of Fudan University:
Companies often fall into the trap of “technological self-satisfaction,” excessively pursuing optimized engineering parameters while ignoring the fact that these upgrades translate into costs, driving up prices, and thus reducing market competitiveness. The solution lies in adopting a “global partnership” model. In the early stages of product expansion, it is crucial to maintain extreme focus and select a single core scenario, such as homestays. Identify the first batch of “partner” users who can work with the company to optimize the product, accurately identifying and retaining “must-have” features while discarding “nice-to-have” features. Through this continuous market validation, costs can be effectively controlled, a balance between price and value can be achieved, and a solid foundation for subsequent large-scale market expansion can be laid. A good shovel may not necessarily sell well. Ecological issues,
Topic 2: Global Perspective. Invited guests included Dr. Steve Xie Xiangyang, a director of a New Zealand company; Hua Chengwei, Chairman of Jiangsu Kangtai Environmental Protection Co., Ltd.; Chen Yanqi, COO of Shanghai Tengli Cultural Tourism Development Co., Ltd.; and Zhang Guohui, Secretary-General of the Liaoning Provincial Environmental Science Society. They each provided insightful market analysis and analysis of the Plop Phantom™ from multiple perspectives. Topics covered included:
The prospects for Plop Phantom™ household applications in the New Zealand market and the vision for collaboration between the two parties.
Dr. Xie Xiangyang of Wastewater Clean: In the Australian and New Zealand markets, many urban-rural fringe areas, new residential areas, and farms lack access to municipal pipe networks, creating a massive demand for distributed wastewater treatment. We already have a villa complex project in Auckland and are planning to transition from traditional centralized treatment to the newly released single-family treatment unit. This product is highly compatible with this market segment and holds promising prospects. To ensure its success, I encourage more manufacturers to participate and collaborate closely to meet the stringent emission standards in different regions and fully promote market adoption.
The Prospects of Plop Phantom™ in Overseas Global Markets and the Partnership Vision
Hua Chengwei, Chairman of Jiangsu Kangtai Environmental Protection Co., Ltd.:
Based on Kangtai’s global experience, we are highly optimistic about the application prospects of Plop Phantom™ in commercial scenarios such as homestays, campsites, and scenic spots. The Chinese environmental protection market is shifting towards distributed demand, and this product perfectly aligns with this trend. We recommend implementing the strategy of “building scale domestically and generating profits overseas.” The current surge in demand in Russia and high costs in Europe present a historic opportunity for Chinese smart manufacturing to expand overseas. This expansion will drive companies to benchmark against the world’s best and drive growth. We look forward to working with Plop Environmental to jointly explore the commercial water market both domestically and internationally. With our leading products and global vision, we will help Chinese environmental protection equipment gain global recognition and become an industry leader.
Chen Yanqi, COO and Chairman of Shanghai Tengli Cultural Tourism Development Co., Ltd.:
While pursuing exquisite travel experiences, decentralized scenarios such as scenic spots and homestays face the sustainability dilemma of high traditional wastewater treatment costs and operational difficulties. Plop Environmental’s ” Plop Phantom” intelligent home water treatment system provides an intelligent, low-carbon solution. This device combines wastewater purification and health protection, leveraging AI algorithms to achieve unmanned operation and consistent compliance. Adhering to a low-carbon design throughout its lifecycle, it offers low energy consumption, resource-efficient wastewater, and integration with carbon footprint management systems, enhancing the project’s green premium. This initiative goes beyond simple environmental governance. Through a global partnership model combining “hardware + software,” it reduces investment and operating costs, transforming wastewater treatment into a new path of household appliance and consumerization. This opens up a new market for value sharing and injects growth momentum into the travel and hospitality industry.
Plop Phantom™ discusses its application prospects in markets with colder winters similar to those in Northeast China and the vision for the partnership.
Zhang Guohui, Secretary-General of the Liaoning Provincial Environmental Science Society:
Over the past two decades of environmental protection work in Liaoning, from the early stages of province-wide pipeline network construction to comprehensive rural environmental improvement, we have deeply recognized the necessity of decentralized wastewater treatment. Traditional centralized treatment models face challenges such as high pipeline network investment and difficult operations and maintenance.
This newly released product represents an upgrade from “engineering” to “household appliance,” representing the 4.0 version that meets the essential needs of building beautiful villages. Its value lies in: precisely meeting needs: effectively solving sewage problems in dispersed locations like rural areas and scenic spots; innovative model: breaking away from traditional engineering approaches and offering a clear path to productization; and promising prospects: aligning with environmental and health consumption trends, with a vast market potential. We recommend pooling capital, technology, and finance to jointly promote the implementation and application of this innovative product. We are willing to provide existing site resources and fully support project testing and promotion.
This press conference also coincided with the launch of the first season of the “Plopwater Salon” theme and the “Home Appliances for Rural Liveability and Business” event. For more exciting content, please subscribe to “Plopwater Environment” at plopwater.com
Supporting organizations for this press conference include Wuhan University of Science and Technology, the Suzhou Machine Vision Technology Research Institute of the Chinese Academy of Sciences, the School of Computer Science and Technology (Software School) of Soochow University, the Suzhou Research Institute of North China Electric Power University, the Anhui Future Village Research Institute for Common Prosperity, the E20 Environmental Platform, the Water Environment Governance Committee of the All-China Environmental Protection Federation, the Green and Low-Carbon Technology Committee (GLTC), the Water Environment Governance Committee of the China Water Resources Association, Water Supply and Drainage, the ANSO Environmental Technology Industry Alliance, the Jiangsu Environmental Protection Industry Association, the Jiangsu Macroeconomics Society, the Liaoning Environmental Science Society, the Hainan Rural Wastewater Treatment Industry Association, the Wuhan Environmental Protection Industry Association, the Environmental Branch of the Hebei Green and Low-Carbon Development Association, the Zhangjiakou Environmental Volunteer Association, the Suzhou Industrial Park Green Industry Alliance, the Yangtze River Delta Business School Overseas Alliance, the Quanlian Observation (Beijing) Media Center, Times Style, the Carbon Neutral Study Society, and Environmental Protection Water Circle.
About Plop Environment: In dispersed living environments around the world, such as rural areas, suburban areas, guesthouses, and tourist attractions, whether centralized or decentralized, daily activities generate large amounts of domestic wastewater, which is often neglected and discharged indiscriminately. For a long time, many local governments have lacked investment, and the planning, construction, and operation costs of traditional municipal sewage pipe networks and treatment plants are high. The water environment in many countries and regions still faces severe challenges, making it difficult to effectively and comprehensively collect and treat sewage in decentralized locations. We understand that water treatment issues are directly related to the fundamental well-being of human health, hygiene, and a better life. Suzhou Plop Environmental Technology Co., Ltd., a 15-year leader in environmental water treatment, is dedicated to addressing critical challenges affecting life safety, health, and disease, such as the lack of drinking water and the indiscriminate discharge of domestic sewage that damages the environment. With the vision of “One Clean Family, One Clean World,” and adhering to the corporate spirit of “Focus, Leadership, Gratitude, and Beauty,” we share the trillion-yuan household water treatment market opportunity with global partners, striving to realize a better water life for tens of millions of families and set the world on fire!